Where most clients start
SEO audit service: search and AI visibility in one report
Our SEO audit service shows how search engines and AI assistants see your site today, what is in the way and what to fix first. You receive a prioritised list of fixes and a baseline for 50 buyer questions.
At a glance
- Format
- A one-off audit that stands alone
- Turnaround
- 10 working days from the day we have access
- You receive
- A report, a prioritised fix list, a prompt baseline and a walkthrough call
- Fee
- Fixed, and agreed in writing before we start
What an SEO audit service includes
An SEO audit is a structured review of why a site is or is not found. Ours covers six areas, and the fifth, AI visibility, is what makes it an AI SEO audit as well. Most audits leave it out.
| Area | What we check |
|---|---|
| Technical | Whether search engines and AI crawlers can reach, render and index your pages, and how fast the pages are. |
| Content | Which pages answer the questions your buyers ask, and which are thin, duplicated or out of date. |
| Authority | Who links to you and mentions you, and where competitors are mentioned and you are not. |
| Competitors | Who ranks and who is cited for the searches that matter to you. |
| AI visibility | How Google's AI Overviews, ChatGPT, Gemini, Perplexity and Claude answer 50 of your buyers' questions today. |
| Measurement | Whether Search Console and your analytics are recording what you need to judge progress. |
If you only need the first area, we also run it alone as a technical SEO audit service. For B2B sites we pay particular attention to the pages buyers read when comparing suppliers.
What you receive
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A summary for decision makers
Two pages: where you stand, the three things that matter most and what they will take.
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A prioritised fix list
Every finding with its evidence, why it matters, the fix and the effort, ordered by impact.
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Developer tickets
Each technical fix written so a developer can build it without a meeting.
-
A prompt baseline
What five assistants said in answer to 50 buyer questions, with every answer recorded.
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A walkthrough call
With the person who did the audit, so you can ask about any finding.
One finding, as it appears in the report
Every finding follows the same six lines, so nothing is left as a vague recommendation.
Exhibit 1
A finding from the fix list
- Finding
- Category pages carry a noindex tag.
- Evidence
- 214 of 230 category URLs, from the crawl. The tag is in the category template.
- Why it matters
- A page that is not indexed cannot appear in Google's results or its AI features.1
- Fix
- Remove the tag from the template, then resubmit the sitemap.
- Effort
- Under one hour for a developer.
- Priority
- 1 of 23
How much an SEO audit costs in the UK
It depends on the size of the site, and the published figures vary widely. We checked three sources on 3 and .
Exhibit 2
| Source | What it says |
|---|---|
| Google's AI Overview for this search | £300 to £800 for a basic audit, £800 to £2,500 for a small or medium business, and £2,500 to £7,500 or more for a large or e-commerce site. |
| Four AI assistants | For most small and medium sites, about £800 to £3,500. Across all sizes, from a few hundred pounds to more than £15,000. |
| Six UK agency pages that rank or are cited for these searches | Four publish a price. Fixed-price audits ran from £349 to £1,499, and one agency quoted £500 to £2,500 plus VAT. Only two of the four said whether VAT is included. |
Source: AI Search Ranking research, 3 and . The AI Overview and the assistants were each checked once, and their answers vary between runs. Agency prices are as published on those days.
Our fee is fixed. It depends on the size of the site and how many page types it has, and you get it in writing, with VAT shown, before any work starts.
How the audit runs
10 working days
-
Access
Day 1
You give us read access to Search Console and your analytics. We agree the 50 questions.
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Crawl and checks
Days 1 to 5
We crawl the site and work through the six areas.
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Prompt baseline
Days 3 to 7
Each question is run in five assistants, more than once.
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Report and call
Days 8 to 10
You receive the report, then we walk you through it.
Larger sites can take longer. If yours will, we say so before we start.
What an audit will not do
Change your rankings by itself. An audit is a diagnosis. Results come from making the fixes, which you can do yourselves or with us.
Bury you in a tool export. Automated reports list hundreds of issues with no order. We tell you which ones matter and which to ignore.
Tie you in. The audit stands alone. The report, the tickets and the baseline are yours whether or not you work with us again.
How we measure it
The audit sets your baseline. We run 50 questions your buyers ask in Google's AI Overviews, ChatGPT, Gemini, Perplexity and Claude, each more than once, because AI answers change from one run to the next. For each we record whether you are mentioned, whether you are cited as a source, whether the description of you is accurate, and who is cited instead. If you go on to work with us, the same set is re-run every month, so progress is measured against this starting point.
Questions
How much does an SEO audit cost?
Published UK prices range widely. We checked on 3 and . Google's AI Overview put an audit for a small or medium business at £800 to £2,500. Fixed prices on the agency pages we read ran from £349 to £1,499. Our fee is fixed and agreed in writing before we start.
How long does an SEO audit take?
Ours takes 10 working days from the day we have access. Larger sites can take longer, and we say so before we start.
Can I do my own SEO audit?
You can do part of it. Free tools will find broken links, missing titles and slow pages. They will not tell you which issues matter for your business, how AI assistants describe you, or what to fix first.
Can ChatGPT do an SEO audit?
It can explain what to look for. It cannot crawl your whole site, read your Search Console data or check how other assistants describe you over repeated runs. An audit needs that access.
What is the difference between an SEO audit and a technical SEO audit?
A technical SEO audit covers crawling, rendering, indexing and speed. A full SEO audit adds content, authority, competitors and AI visibility. We offer both.
What access do you need?
Read access to Google Search Console and your analytics. We do not need your passwords or the ability to change your site.
Is the audit tied to a retainer?
No. It stands alone and the report is yours. If you do continue, the audit becomes the first step of the 90-day programme and its baseline is the one we measure against.
Do you audit B2B sites?
Yes. For a B2B SEO audit the prompt set is built around how buyers shortlist suppliers, and we look closely at the comparison and pricing pages they read.
Related guides
Sources
- Google Search Central. Optimizing your website for generative AI features on Google Search. Last updated . Opened .
Last updated
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