Our method: four steps, measured the same way every month

The method in one paragraph

We agree the questions your buyers ask. We record what search engines and AI assistants say in answer today. Then we fix what is in the way, give them better material to draw on, and record the answers again every month.

The four steps

The first programme runs for 90 days. The weeks below are typical, not fixed.

1. 1. Audit

   Weeks 1 to 3. We check how search engines and AI assistants see you today, and what is technically in the way.

   You receive: a prioritised list of fixes and a baseline for every question in your prompt set. The audit also stands alone as our SEO audit service.

2. 2. Foundations

   Weeks 3 to 8. We fix the technical faults, and we rewrite your key pages so that each one answers the question it should. This is our technical SEO and answer engine optimisation work.

   You receive: each technical fix as a ticket a developer can build, and each rewritten section with the change documented.

3. 3. Authority

   Weeks 6 to 12. We earn mentions and links on the websites the assistants already draw on in your category, and we correct what they say about you at its source. This is our generative engine optimisation work.

   You receive: a map of those sources and a record of what was placed and where.

4. 4. Measure

   Every month. We run the same questions again and report what moved, what did not and what we will change next.

   You receive: a monthly report, and a full review at day 90.

How we measure

Few agency pages explain how they measure. On 4 October 2026 we read 12 UK agency pages for B2B, SaaS and ecommerce SEO. None explained how it measures visibility in AI answers. This is how we do it.

A fixed set of 50 questions

We agree 50 questions your buyers ask, grouped by stage of the purchase. The set stays the same for the whole engagement, so that one month can be compared with the next.

Stage	An example question
The problem	How can a finance team close its month-end accounts faster?
The category	What is the best accounts payable software for a mid-sized UK business?
The comparison	How does one named product compare with another?
The supplier check	What does this company do, and is it any good?

These examples are illustrative. Your set is written from your own Search Console data, your sales team's experience and the questions buyers put to search engines.

Five assistants, each checked separately

We run every question in Google's AI Overviews, ChatGPT, Gemini, Perplexity and Claude. They have to be checked one by one, because they do not read the same sources.

On 4 October 2026 we asked four assistants nine buyer questions and noted every website they cited. In 199 of 234 cases, a website was cited by only one of the four. Our AI search overview has the full results.

More than one run

AI answers change from one run to the next. We run each question more than once and report how often you appear. A single screenshot proves very little.

Four things recorded

What we record	What it tells you
Mentioned	Whether the assistant names you at all
Cited	Whether your website is one of its sources
Accurate	Whether it describes your services, prices and details correctly
Cited instead	Which websites and competitors appear in your place

Being named and being cited are separate results. In the same test the assistants named a brand 263 times and cited that brand's own website in 56 of them.

Reported beside your own numbers

Each month you see the results beside your Search Console clicks and your enquiries. You can open the recorded answer behind any number in the report.

What we will not do

• Promise rankings or citations. No one outside these companies controls what a search engine or an AI assistant says.
• Sell a shortcut. Google says its AI features need no special file or markup. Its guide is here.
• Invent mentions. We do not buy links, post fake reviews or seed forums.
• Mass-produce content. Every page we publish for you is reviewed by a named person and carries first-hand evidence.
• Name a client without written permission.

What we need from you

• Read access to Google Search Console and your analytics. We do not need your passwords.
• Someone who knows your subject, to check that what we write is right.
• A way to publish changes: your developers, or access to your content system.

Terms, in plain words

Term	What it means
First programme	90 days. Long enough to audit, fix the foundations and measure the first change.
After that	Month to month. You can stop with 30 days' notice.
Who owns the work	You do. Everything we produce is yours, including your prompt set and its results.
Fee	Agreed in writing, with the scope, before any work starts.
Who you deal with	Our founders, who lead the work and have more than seven years in SEO.

Where the figures on this site come from

We test the assistants ourselves. Every figure on this site carries the date of the test, how many questions were asked and what the test cannot show. Where we quote Google or OpenAI, we link to their own documents.

To see how this would apply to your business, book a discovery call.