Insights: guides to search and AI search

Every guide here gives its figures a date and a source, and describes any test we ran ourselves. Each one ends with a first-hand note from our team on what we have seen in real audits. Nothing in them is a promise: no one outside the search and AI companies controls their results.

Our method explains how we measure the work these guides describe.

• SEO for startups: what to do in the first six months

  SEO for startups, month by month: the foundations to set at launch, the searches a new site can win, how AI search changes the plan, and when to hire.

• LLM tracking: how to monitor what AI says about your brand

  LLM tracking, step by step: build a prompt set, run each question more than once, log the right fields, add Google and Bing data, and report what is real.

• SEO cost UK: what businesses pay and why

  SEO cost in the UK from published prices, not guesswork: retainers, projects and day rates, what drives the price, and how to judge a quote.

• How to choose a GEO agency: what to check before you hire

  How to choose a GEO agency without trusting self-ranked lists: the questions to ask, the warning signs, and how to judge a proposal on its merits.

• LLM visibility tools compared: what each one measures

  LLM visibility tools compared by what they measure: prompt trackers, SEO suite add-ons and the free reports from Google and Bing, plus how to judge them.

• Website migration SEO: a checklist that protects your rankings

  Website migration SEO, step by step: what to do before, on and after launch, which Google steps apply to your move, and the mistakes that cost rankings.

• AI search statistics for the UK: what 60 Google searches show

  Original UK AI search statistics: how often Google shows an AI Overview, which sources it cites, and how rarely they match page one. Data you can download.

• AI SEO: getting cited by AI, or using AI to do SEO

  AI SEO means two different things: getting found in AI answers, and using AI tools to do SEO. What each involves, what Google says, and our UK test.

• Answer engine optimisation (AEO) explained: becoming the answer

  Answer engine optimisation (AEO) explained: what it is, how Google and AI assistants pick the answer, and what to change on your pages, with our UK test.

• What is AI Overviews, and what it means for your traffic

  What is AI Overviews? How Google's AI summaries work, how they pick sources, and what they mean for clicks to your site, with our own UK test.

• GEO vs SEO: what changes, what stays the same and what to do first

  GEO vs SEO explained: what each one is, what they share and where they differ, with our own test of Google and three AI assistants.

• Generative engine optimisation (GEO): what it is and how to do it

  Generative engine optimisation explained for UK businesses: what GEO is, how AI assistants choose sources, what the research found and how to start.