Accessibility statement

The standard we work to

We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.2 at level AA. We have not yet had the site audited by an independent specialist, so we do not claim full conformance.

How the site is built

• You can skip straight to the main content with the first link on every page.
• Every menu, link, button and form field works with a keyboard. Menus close with the Escape key.
• The item you are on is always marked with a visible outline.
• Every form field has a label. If the form has errors, they are listed at the top and each one links to its field.
• Every image has a text alternative.
• Exhibits are real tables, so their figures can be read by a screen reader.
• The fade-in effect is switched off if your device is set to reduce motion.
• Pages fit a phone screen without scrolling sideways. We tested this at 375 pixels wide.
• The menus work without JavaScript.

What we tested

On 4 October 2026 we ran automated checks on seven pages. They were the homepage, the services page, the GEO page, the B2B page, the AI search overview, the booking page and the privacy policy. We used Lighthouse 13.4, which runs axe-core 4.12, at desktop width. It found no failures on any of the seven.

We ran the same checks on four pages with a phone emulated, using PageSpeed Insights (Lighthouse 13.5). They were the homepage, the GEO page, the AI search overview and the booking page. It found no failures on any of the four.

We also checked pages at phone width by hand, for layout and for the size of links and buttons.

Automated checks find only some problems. The same tool lists ten checks that a person has to make, such as whether the tab order is logical.

What we know is not perfect

• Citation numbers are small. The small numbers that link to a source are harder to tap on a phone. The same sources are listed in full at the foot of each page.
• One row scrolls sideways on a phone. On long pages, the row of links to each section scrolls sideways when it does not fit.
• Not yet tested with a screen reader. We have not yet tested the site with screen reader software.

We will update this page when those tests are done.

Tell us about a problem

If you cannot use part of this site, or you need information from it in a different form, email hello@aisearchranking.co.uk. Tell us the page and what went wrong. We will reply within five working days and tell you what we will do.

If you are not happy with our reply

You can contact the Equality Advisory and Support Service (EASS), which advises on discrimination and the Equality Act 2010.