Services

AI SEO services: found, cited and recommended in AI search

AI SEO services make your business easier for Google and AI assistants to find, cite and recommend. Ours combine SEO, answer engine optimisation and generative engine optimisation in one programme, and we measure the result every month.

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At a glance

Who it is for: UK businesses whose buyers research with Google and AI assistants
Where most clients start: An audit, with a baseline for 50 buyer questions
First programme: 90 days, then month to month
Reporting: Monthly, beside your own clicks and enquiries

What AI SEO services include

AI SEO services, also called AI search optimisation services, are the work that gets a business found in search engines and cited in AI answers. That means technical fixes, content structured so it can be quoted, a presence on the sources AI assistants draw on, and regular checks on how each assistant describes you.

They are built on ordinary SEO. Google says its generative AI features are rooted in its core ranking and quality systems, so the foundations come first.1

You will also see this work called AI search engine optimization, answer engine optimization and generative engine optimization, the US spellings, or GEO and AEO for short. We offer it as four services that run in order.

Four services, one programme

Start here

SEO audit

Shows how search engines and AI assistants see you today. You receive a prioritised fix list and a baseline for every prompt.
Foundations

Technical SEO

Makes sure search engines and AI crawlers can reach, render and index your pages. You receive each fix as a ticket a developer can build.
Your own pages

Answer engine optimisation

Structures what you know so it is the direct answer. You receive a question map and rewritten answer sections.
Other people's pages

Generative engine optimisation

Earns mentions and citations on the sources AI assistants rely on. You receive a source map, a record of placements and a monthly prompt report.

Which service you need

Most clients need more than one, in this order. If only one of these is true, start there.

Which service you need
If this is true	Start with
You do not know how AI assistants describe your business	SEO audit
Pages are missing from Google, or the site was rebuilt or moved recently	Technical SEO
You rank, but AI Overviews and People also ask quote someone else	Answer engine optimisation
Assistants name your competitors and not you, or describe you wrongly	Generative engine optimisation
All of these	The 90-day programme, which runs them in order

The questions AI assistants tell buyers to ask, answered

On 3 October 2026 we asked ChatGPT, Gemini, Perplexity and Claude what a UK buyer should ask before hiring anyone for AI search visibility. These are the questions at least three of the four raised. Our answers are beside them.

Exhibit 1

Ten questions buyers are told to ask, and our answers
Question	Raised by	Our answer
How do you measure success?	4 of 4	On a fixed set of 50 buyer questions, run in five assistants more than once, and reported monthly beside your Search Console clicks and your enquiries.
How does this connect to ordinary SEO?	4 of 4	It is built on it. We fix the technical foundations before anything else.
Which AI platforms do you cover?	3 of 4	Google's AI Overviews, ChatGPT, Gemini, Perplexity and Claude. Each is checked separately.
How do you choose and retest the prompts?	3 of 4	We agree them with you, grouped by stage of the buying journey, and re-run the same set each month so results can be compared.
Can you show case studies?	3 of 4	Not yet. We are a new consultancy and we will not show borrowed results. We publish results only with a client's written permission.
Can we see the raw answers?	3 of 4	Yes. We record every answer, so you can see the one behind each number.
Who writes the content, and how is AI used?	3 of 4	Every page we publish is reviewed by a named person and carries first-hand evidence. We do not mass-produce AI content.
How do you earn mentions on other sites?	3 of 4	We go to the sources assistants already rely on in your category, and we record what was placed and where.
What technical work is included?	3 of 4	We check that search and AI crawlers can reach, render and index your key pages, and we specify the fix for whatever blocks them.
What is your approach to schema and company details?	3 of 4	We make your company details consistent wherever they appear and mark them up accurately. Google says its AI features need no special markup, so we do not sell schema as a shortcut.1

Source: AI Search Ranking research, 3 October 2026. One question, asked once of each assistant with web search on. Some answers were cut short by a length limit, so the counts are a minimum. Answers vary between runs.

Why this matters for a service search

On 3 October 2026 we checked the Google UK results for 13 searches that buyers use to find services like these. An AI Overview appeared on 12 of them. On the thirteenth it appeared on one check and not on the next.

So for most of these searches, the first thing a buyer reads is an answer that names and cites suppliers. If you are not among the sources, you are not in the answer.

How the 90 days run

First programme: 90 days

Audit

Weeks 1 to 3

A baseline for every prompt and a prioritised list of fixes.
Foundations

Weeks 3 to 8

Technical fixes and answer sections on your key pages.
Authority

Weeks 6 to 12

Mentions and links on the sources assistants use.
Measure

Every month

The prompt set is re-run and reported, with a full review at day 90.

Then month to month

These weeks are typical, not fixed. Technical fixes show once your pages are recrawled. Being cited consistently takes longer, and we set expectations after the audit.

What we will not promise

Guaranteed rankings or citations. No one outside these companies controls what an AI assistant says. We promise the work, the method and the reporting.
A date. Results depend on your starting point and your market. We will tell you what we expect after the audit, and tell you when nothing moved.
A shortcut. Google says no special file or markup is needed for its AI features.1

How we measure it

We agree a fixed set of 50 questions your buyers ask and run each one in Google's AI Overviews, ChatGPT, Gemini, Perplexity and Claude. Every prompt is run more than once, because AI answers change from one run to the next. We record whether you are mentioned, whether you are cited as a source, whether the description of you is accurate, and who is cited instead. Each month you see the results beside your Search Console clicks and your enquiries.

Terms, in plain words

First programme: 90 days. Long enough to audit, fix the foundations and measure the first change.
After that: Month to month. You can stop with 30 days' notice.
Who owns the work: You do. Everything we produce is yours, including your prompt set and its results.
Fee: Agreed in writing, with the scope, before any work starts.
Who you deal with: Our founders, who lead the work and have more than seven years in SEO.

Questions

What are AI SEO services?

AI SEO services are the work that gets a business found in search engines and cited in AI answers such as Google's AI Overviews, ChatGPT, Gemini and Perplexity. They combine SEO with answer engine optimisation (AEO), generative engine optimisation (GEO) and regular checks on how each assistant describes you. In US spelling these are answer engine optimization and generative engine optimization.

How much do AI SEO services cost?

We price each engagement after a discovery call, because the scope depends on your site, your market and your goals. You get the scope and the fee in writing before any work starts. Our GEO page sets out what the AI assistants and other UK agencies say about typical prices.

Is SEO still worth it now that AI answers first?

Yes. Google says SEO best practices still apply to its AI features, because they run on its core ranking and quality systems. What has changed is where the answer appears.1

Can ChatGPT do my SEO for me?

It can draft and summarise. It cannot check how your site is crawled, earn a mention on another site, or measure how assistants describe you month after month. Those need access to your site, judgement and repeated checks.

Do I need an AI SEO consultant or a larger firm?

It depends on how you like to work. With us you deal directly with the people who lead the work. We have worked in SEO for more than seven years and also build websites.

How long before we see results?

It depends on your starting point and your market, and we will not promise a date. Technical fixes show once your pages are recrawled. Being cited consistently takes longer. The first programme is 90 days so there is time to measure a change.

Related guides

Sources

Google Search Central. Optimizing your website for generative AI features on Google Search. Last updated 10 July 2026. Opened 4 October 2026.

Last updated 4 October 2026

Find out how AI search describes you today

On a discovery call we look at how AI assistants describe your business now, and whether we can help.