Search engine optimisation
Rank in search
Technical foundations, content and authority so Google ranks you for the searches that bring revenue.
Technical SEO →AI search consultancy for UK businesses
AI SEO agency: be the answer AI search gives
We are an AI SEO agency. We make your business a source that Google, ChatGPT, Gemini and Perplexity cite when buyers research your category, and we measure it.
Exhibit 1
Who AI search cites when buyers ask about your category
| Assistant | You | Competitor A | Competitor B |
|---|---|---|---|
| Google AI Overviews | |||
| ChatGPT | |||
| Perplexity | |||
| Gemini |
- 82 of 84 UK search results we checked showed an AI Overview
- 25 agencies named by four AI assistants for one question
- 5 AI assistants we check separately for every client
- 50 buyer questions in every client's prompt set
Source: AI Search Ranking research, , and our measurement method.
What an AI SEO agency does
An AI SEO agency helps a business get found, cited and recommended in AI-driven search. That means Google's AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity, Copilot and Claude, as well as the ordinary results underneath. Some buyers call this an AI search agency or a GEO agency. The work is the same: making your business the source AI answers cite.
The work has five parts.
| Part | What it means |
|---|---|
| Search engine optimisation (SEO) | The technical foundations, content and authority that make Google rank you. Google says its AI features are built on the same ranking systems, so this comes first.1 |
| Answer engine optimisation (AEO) | Structuring what you know so it becomes the direct answer in featured snippets, People also ask and AI Overviews. |
| Generative engine optimisation (GEO) | Becoming a source that AI assistants cite and recommend, and correcting what they get wrong about you. |
| Entity and structured data | Making it plain to search engines and AI systems who you are, what you sell and who you serve. |
| AI visibility measurement | Tracking how often, and how accurately, each assistant mentions you compared with your competitors. |
Most agencies sell traffic. We work on your standing as a source.
Buyers now get an answer before they get a list of links
On we checked the Google UK results for 84 search-marketing questions. An AI Overview appeared on 82 of them. The answer came first and the ordinary results came after it.
The assistants do not agree with each other. On the same day we asked ChatGPT, Gemini, Perplexity and Claude which UK AI SEO agencies a B2B company should consider. Between them they named 25 agencies. None was named by more than two of the four.
So appearing in one assistant tells you little about the others. Each one has to be checked.
Exhibit 2
| Assistant | Agencies named | Also named by another assistant |
|---|---|---|
| ChatGPT | 8 | 1 |
| Gemini | 5 | 1 |
| Perplexity | 6 | 1 |
| Claude | 9 | 3 |
Source: AI Search Ranking research, . One run per assistant with web search on. Answers vary between runs.
Three disciplines, one programme
Answer engine optimisation
Become the direct answer
We structure your expertise so it is the answer in featured snippets, People also ask and AI Overviews.
AEO →Generative engine optimisation
Become a cited source
We work on the sources that ChatGPT, Gemini, Perplexity and Claude draw on, and correct what they get wrong about you.
GEO →Where most clients start
An audit. It shows how search engines and AI assistants describe you today, where competitors are cited instead, and what to fix first.
How we measure AI visibility
Every engagement starts by agreeing what we will measure. The method is the same for every client.
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A fixed prompt set
We agree a list of 50 questions your buyers ask, grouped by stage of the buying journey.
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Every assistant, separately
We run each prompt in Google's AI Overviews, ChatGPT, Gemini, Perplexity and Claude.
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More than one run
AI answers change from one run to the next, so a single check proves little.
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Four things recorded
Whether you are mentioned, whether you are cited as a source, whether the description of you is accurate, and who is cited instead.
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Reported beside your own numbers
Each month you see the results next to your Search Console clicks and your enquiries.
We run and record every check ourselves, so you can see the answer behind each number.
We hold our own research to the same standard. Our UK AI search statistics study sets out what we tested, how and when.
Exhibit 3
| Assistant | Problem questions | Comparison questions | Supplier questions |
|---|---|---|---|
| Google AI Overviews | |||
| ChatGPT | |||
| Gemini | |||
| Perplexity | |||
| Claude |
- Cited as a source
- Mentioned by name
- Absent
Illustrative example. Your report uses your own prompt set and shows the answer behind every mark.
How an engagement runs
First programme: 90 days
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Audit
We check how search engines and AI assistants see you today, and what is technically in the way. You receive a prioritised list of fixes and a baseline for every prompt.
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Foundations
We fix the technical issues, structure your key pages so they can be quoted, and make your company details consistent wherever they appear. You receive each change, documented.
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Authority
We earn mentions and links from the sources AI assistants already rely on in your category. You receive a record of what was placed and where.
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Measure
We re-run the prompt set and report what moved, what did not and what we will change next. You receive a monthly report.
Then month to month
What we have seen in real work
Three examples from recent client work. We do not name clients, and we only share what we can stand behind.
Moving a website without losing search traffic. A client was moving to a new website. Before launch, we mapped every old address to a new one and used each page's clicks, impressions and backlinks to decide what to keep. Pages we chose to retire returned a 410 status, so search engines removed them cleanly. We told the client to expect a short dip. Traffic dipped for three to five weeks, then recovered and grew beyond where it was before the move.
A forecast the business could plan around. A business backed by private equity came to us after another agency had promised far more enquiries than its market could deliver. We built a forecast from where the business actually stood and what best practice could achieve in the time available. The results met it. A number you can plan around is worth more than an impressive one.
From small fixes to a full plan. A SaaS company had been paying for three or four page fixes a month. We moved them to a full plan in which technical work, content and digital PR support each other, so every part makes the others work harder.
What we will not promise
Guaranteed rankings or citations. No one outside these companies controls what an AI assistant says. We promise the work, the method and the reporting.
A shortcut. There is no special file or hidden tag that makes Google's AI features choose you. Google says so itself.1
Mass-produced AI content. Every page we publish is reviewed by a named person and carries first-hand evidence.
That SEO is dead. AI visibility is built on it.
Numbers that only look good. We report mentions and citations next to enquiries, and we tell you when nothing moved.
If you are comparing agencies, our guide on how to choose a GEO agency lists the questions to ask any of them, including us.
Who we work with
B2B companies
Buyers shortlist suppliers inside AI answers before they visit a site. We make sure you are on the shortlist and described accurately.
B2B →SaaS companies
Software buyers ask AI assistants to compare tools. We make sure the comparison includes you and gets your product right.
SaaS →E-commerce brands
Product recommendations in AI assistants draw on sources you can influence. We work on those sources.
Ecommerce →Who does the work
Your engagement is led by our founders, who have worked in SEO for more than seven years and also build websites. You speak directly to the people who do the work.
- More than seven years in SEO
- We build websites as well as optimising them
- Our founders lead every engagement
Questions buyers ask
What is an AI SEO agency?
An AI SEO agency helps a business get found, cited and recommended in AI-driven search, such as Google's AI Overviews, ChatGPT, Gemini and Perplexity. It combines SEO with answer engine optimisation (AEO), generative engine optimisation (GEO) and measurement of how AI assistants describe you.
How is that different from a traditional SEO agency?
The foundations are the same. The goal and the measurement differ. A traditional agency reports rankings and clicks. We also report whether AI assistants mention you, cite you and describe you accurately.
Do you guarantee results?
No. We do not guarantee rankings, citations or positions, and you should be wary of anyone who does. We guarantee the work, the method and honest reporting.
How much does it cost?
We price each engagement after a discovery call, because the scope depends on your site, your market and your goals. You get the scope and the fee in writing before any work starts.
How long before we see results?
It depends on your starting point and your market, and we will not promise a date. Technical fixes show once your pages are recrawled. Being cited consistently takes longer, and we set expectations after the audit.
Which AI platforms do you cover?
Google's AI Overviews, ChatGPT, Gemini, Perplexity and Claude. Each is checked separately, because they draw on different sources.
How often do you report?
Monthly. Each report shows the prompt results next to your Search Console clicks and your enquiries, and says what we will change next.
Is there a minimum term?
The first engagement is a 90-day programme, which is long enough to audit, fix the foundations and measure the first change. After that it runs month to month, and you can stop with 30 days' notice.
Who owns the content and the data if we leave?
You do. Everything we produce for you is yours, and if you leave we export your prompt set and its results.
Is SEO dead now that AI answers first?
No. Google says SEO best practices still apply to its AI features, because they run on its core ranking systems. What has changed is where the answer appears.1
Latest insights
SEO for startups: what to do in the first six months
SEO for startups, month by month: the foundations to set at launch, the searches a new site can win, how AI search changes the plan, and when to hire.
LLM tracking: how to monitor what AI says about your brand
LLM tracking, step by step: build a prompt set, run each question more than once, log the right fields, add Google and Bing data, and report what is real.
SEO cost UK: what businesses pay and why
SEO cost in the UK from published prices, not guesswork: retainers, projects and day rates, what drives the price, and how to judge a quote.
Sources
- Google Search Central. Google's guide to optimizing for generative AI features on Google Search. Last updated . Opened .
Find out how AI search describes you today
On a discovery call we look at how AI assistants describe your business now, and whether we can help.
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