Insights
Generative engine optimisation
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How to choose a GEO agency: what to check before you hire
How to choose a GEO agency without trusting self-ranked lists: the questions to ask, the warning signs, and how to judge a proposal on its merits.
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GEO vs SEO: what changes, what stays the same and what to do first
GEO vs SEO explained: what each one is, what they share and where they differ, with our own test of Google and three AI assistants.
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Generative engine optimisation (GEO): what it is and how to do it
Generative engine optimisation explained for UK businesses: what GEO is, how AI assistants choose sources, what the research found and how to start.